Is that sandwich turning you on?


adjective, sexier, sexiest.

1. concerned predominantly or excessively with sex; risqué: a sexy novel.
2. sexually interesting or exciting; radiating sexuality: the sexiest professor on campus.


hot, inviting, mature, provocative, racy, seductive, sensual, sensuous, arousing

Sexy. To cause sexual arousal, and pique interest.

Wait. I know I’ve said it a couple times now, but lets just pause and think about that for a second. What comes to mind when you think ‘sexy’ (as spoken in a sultry, Jemaine Clement, Flight of the Conchords performing Business Time voice)?

I’m hopeful, for your sake, that it is something sexy. A wonderfully beautiful(rugged) (wo)man in some manner of undress, ready to seduce you. Or whatever kinda thing you might be into.

I’m also hopeful that your mind didn’t immediately jump to the latest advertisement for Dairy Queen, Oil of Olay, or IKEA (not that I’ve seen their recent ads, nor do I know if their ads are currently channeling that ‘sexy’ vibe).

I mean, I know that sex sells, and it catches your eye. The fact of the matter is Paris Hilton in a bikini covered in soapy bubbles on top of a jet black luxury vehicle trying to fit a Carl’s Junior Texas BBQ Thickburger in her mouth probably sold millions of burgers. It was so racy, in fact, that New Zealand banned it from their airwaves, and boy did it get us all talking.

So, sex sells. I get it. People like sex and they like things that make them feel sexy. And I get that it’s this idea that drives us to want to associate sexiness with, well, everything else that we like and is good. But it’s an easy out and I think we’re being lazy.

Sexy has turned into this catchall phrase that we apply to everything from kitchen counters to athletic footwear. Are you seriously trying to telling me that a store front, chair cover, or dog leash is sexy? Are you?! Are you aroused?!

Must we aspire to make all things sexy?

Can’t we aspire to make something that is thoughtful, thought provoking, inspiring, heartbreaking, beautiful, devastating, or even simple. There is such an art to simplicity. Lets remove everything but the most necessary elements.

Shouldn’t we try to say what we mean? And offer a truthful, even ugly depiction of the world? Life isn’t all sparkle, smooth black surfaces, and satin. It’s messy.

And isn’t our obsession with making things sexy just an excuse to pander to people’s most basic desires? Let’s push ourselves further. Let’s make something smart or clean or complicated or elegant.

Let’s be more than sexy.

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